Senior Sales Manager

Location: Aachen, Germany (hybrid possible, with regular travel)

Employment: Full-time, permanent

Start: Q3 2026

Reports to: CEO

Territory: DACH + Italy

The Role

We're a second-generation family business in Aachen that helps large-scale printers, packagers, and bookbinders worldwide optimize their machine parks — from single equipment replacements to entire production line installations. Our clients are companies like Bertelsmann, SmurfitWestrock, GraphicsPackaging, and Cimpress. Our CRM tracks 18,000+ companies in your territory alone.

DACH is our strongest market by revenue — but it's run by the Managing Director alongside everything else. As we expand into North America and build new business units, we need someone who takes full ownership of our European core: Germany, Austria, Switzerland, and Italy.

This isn't a greenfield role. You'll inherit an active client base with real order history and a pipeline of warm leads. But there's significant untapped potential — particularly in Germany, where we have dozens of mapped prospects but minimal coverage today.

What You'll Do

Client Relationships & Sales

Own the full sales cycle for printing and packaging machinery in DACH + Italy — from first contact to signed contract and project handover
Manage and grow relationships with existing accounts, proactively advising clients on equipment upgrades, replacements, and process optimization
Develop new business, focusing on large-scale operations (€40M+ revenue) across commercial printing, packaging, and bookbinding

Market Development

Build Italy and Switzerland into active markets — we have the data and the leads, you bring the relationships
Attend and represent Allaoui at key trade shows (drupa, Hunkeler Innovationdays, and regional events)
Identify sourcing opportunities — when clients upgrade, their existing machines become inventory for us

Advisory & Project Delivery

Act as a trusted advisor, not just a salesperson — understand the client's production, recommend the right solution, and see it through
Coordinate with our service and logistics teams to deliver turnkey projects
Feed market intelligence back into the business — what are clients asking for, what's shifting in the market

What We're Looking For

+5 years in machinery sales, ideally in the printing, packaging, or graphic arts industry. You know what a Heidelberg XL 106 is — and you know who buys them
Existing network in DACH — you've sold to production managers, operations directors, or C-level at mid-to-large printers. Bonus if you have contacts in Italy
Consultative selling — you understand a client's production before you pitch a machine. You think in solutions, not product specs
Languages — fluent German and English are required. Italian is a strong plus. French, Dutch, or other European languages are welcome
Travel-ready — expect 30–40% travel across your territory, plus occasional international trips
Digitally comfortable — we run on a proprietary CRM with AI-supported workflows, not spreadsheets and gut feel

What We Offer

A real book of business — you're not starting from zero. There's an active client base, order history, and thousands of mapped prospects waiting for systematic coverage
Proprietary market intelligence — our CRM tracks 18,000+ companies in your territory with lead scoring, equipment data, and contact histories. You'll know more about your market than your competitors do
Direct impact — ~25 people, flat hierarchy, direct line to the CEO. Your input shapes strategy, not just pipeline
The interesting deals — our projects range from single presses to multi-million-euro production line replacements across continents. No two deals are the same
Modern tools — in-house CRM, AI-supported workflows, data-driven lead generation. We're a machinery company that thinks like a tech company
Competitive compensation — fixed salary plus performance-based bonus tied to territory growth

Hiring Process

Intro call (30 min) — recruiter, mutual fit
Deep-dive interview (60 min) — CEO, experience & market knowledge
Case discussion (45 min) — walk us through how you'd approach a real sales scenario
On-site in Aachen — meet the team, see the operation
Offer

Interested? Reach out to us at career@allaoui.de