Location:  Aachen, Germany (hybrid possible)

Employment:  Full-time, permanent

Start:  Q2 2026

Reports to:  COO

Growth Path:  Head of Marketing within 12–24 months

The Role

We’re a team of ~25 people with strong fundamentals, real tier-1 clients, proprietary technology — and no marketing function. You’ll be our first marketing hire: owning brand, content, and lead generation from day one, building toward a small team within 12 months.

This is a building role, not a maintaining role. You’ll create the marketing playbook for a company that has genuine differentiation but has never systematically told its story.

What You’ll Do

Brand & Content

• Own the Allaoui brand narrative across website, social media, trade shows, and sales materials

• Build a content engine: machine videos, project case studies, customer stories

• Develop and execute a LinkedIn strategy to build industry reputation

Performance Marketing

• Plan and manage paid campaigns (Google Ads, LinkedIn Ads, industry platforms)

• Own marketing analytics and report on pipeline contribution

• Optimize website for SEO and conversion with our in-house tech team

Strategic Projects

• Support international market expansion as opportunities arise

• Shape the marketing direction for our spare parts e-commerce unit

• As the function grows, hire and manage 1–2 team members

What We’re Looking For

• 3–5 years B2B marketing experience, ideally in industrial, machinery, or technical environments

• Hands-on: you write copy, set up campaigns, and analyze data yourself

• Strong content creation skills — written and visual

• Experience with Google Ads, LinkedIn Campaign Manager, analytics

• Fluent in German and English

• Excited about building from zero, not inheriting a playbook

What We Offer

• Real ownership — you’re building the function, not filling a seat in a large department

• An exciting moment — brand repositioning, international expansion, AI/tech transformation

• Substance to work with — real clients, real projects, real technology. Your job is to make it visible

• Lean, fast team — ~25 people, flat hierarchy, direct access to CEO and COO

• Growth path — designed to grow into Head of Marketing within 12–24 months

Hiring Process

• 1. Intro call (30 min) — recruiter, mutual fit

• 2. Deep-dive interview (60 min) — COO, experience & vision

• 3. Team catch-ups (30 min) — informal calls with team members

• 4. On-site in Aachen — meet the CEO, practical case study

• 5. Offer

Interested? Reach out to us at career@allaoui.de